Infology has the experience and expertise to lead and enable clients in establishing and growing their competitive market position. The key to establishing market prominence is based on the integration of quality product sets, relationships with new and existing customers and comprehensive information based systems from which decisions are made. Infology fully understands these drivers and exercises the processes of enterprise integration and global collaboration to achieve results in business-to-business and sales force automation efforts. Infology has the leadership and experience in customer relationship management, knowledge management and market development processes enabling clients to create new sales channels and opportunities.

• Knowledge Management
• Customer Relationship Management
• Dashboard Reporting
• Branding & Corporate Identification
• Sales Channels & Commerce Models
• Marketing & Product Development
• B2B Implementation & Integration

We are sensitive to varying project parameters including corporate and product positioning, marketing objectives, concept direction, demographics, budget restrictions, logistics and design aesthetics. Our approach to an assignment incorporates an all encompassing, objective, yet unrestricted perspective.

Our expertise includes a multitude of creative disciplines as well as the creation and development of abstract and new marketing concepts.

Specifically in the DESIGN AND MARKETING space, we have extensive experience in the design, creative development, and application of marketing and promotional strategies including:

• Logo Design
• Corporate Identification Programs
• Product Branding
• Corporate Branding
• Collateral Materials
• Packaging
• Book Design
• Direct Response Programs
• Point-of-Sale
• List Analysis
• Demographic Analysis
• Promotional Strategies and Campaigns
• Copy Writing
• Advertising Campaigns
• New Product Development
• Business Plans

We regularly engage in the research and evaluation of client and project requirements, analysis of sales objectives and patterns, and study of previous advertising, collateral and promotional approaches relative to marketing strategy, image, positioning, demographics, and marketing assessment. Responsibilities include complete project management and execution of assignments from concept development through production.